Shoppers visit fewer stores, and on their own terms
Grocery shoppers are frequenting fewer different stores these days, as the out-of-stock havoc of the pandemic continues to fade into memory. Today, unlike then, where people shop is determined more by their lifestyles, budgets and individual preferences 鈥� and not so much the availability of items that once had them 鈥渞etail surfing鈥� to fill their weekly basket.
According to the Advantage Shopper Outlook, Americans are buying groceries from an average of 4.1 different stores. This marks a significant drop from the 5.5 average stores shopped in 2021, when out-of-stocks and supply chain issues continued to impact the retail landscape and drove consumers to multiple stores to find items.
Still, two-thirds of shoppers today have a couple of preferred stores where they spend the most money.
Download your free copy of the Advantage 2024 Shopper Outlook report today.
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The Advantage 2024 Shopper Outlook was sponsored by Advantage Customer Experience; Ajinomoto; Pete & Gerry鈥檚; RIOT Energy; StarKist; Daisy Brand; Musco Food Corp.; The Krusteaz Company; Reynolds Consumer Products; Upfield; and Utz Brands.
